ENTLE MONSTER: BRAND ANALYSIS & CREATIVE EXPANSION
This project starts with an in-depth analysis of Gentle Monster’s product design, pricing, retail experience, and marketing strategies, exploring how the brand redefines eyewear through bold aesthetics and immersive storytelling.
Building on this research, the project expands into a virtual fitting experience, where users can engage with the brand in an interactive way. Additionally, the creative development explores how individuals can become part of Gentle Monster’s futuristic and artistic vision, pushing the boundaries of self-expression.
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